The messy, unfiltered side of being a founder.

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Founder, designer, engineer.

Conversations over coffee turned into notes. Thoughts on startups, design, experiments, and the mistakes that taught me the most.

Real, unpolished.

Backstory

We Built Git for Design. The Hard Part Wasn’t Git.

We spent two years building real version control for Illustrator and Photoshop....

In Scars

Building AI in Europe vs the US: Speed or Endurance

Europe vs the US comes down to tradeoffs. The US is built...

In Company Craft

Your UI Is Probably Fine. Your Story Isn’t.

It is not a design problem. It is a story problem. Until...

In Product Story

UI in the Loop: When to Type, When to Render

If the output fits a card or a form, it should be...

In Agent UX

The Pathetic Bandwidth of Human Talk

Human talk is dial-up. Experience collapses into fragments, and intent bends on...

In Rough Philosophy

I Built a Dumb AI Interviewer. Here’s How I Fixed Its UX.

The tech was fine. The UX was broken. Once I fixed pacing,...

In Agent UX

All Notes